Marketing Planning


"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov

A marketing plan doesn’t have to be a large tome that takes weeks to create carefully structured prose and then sits in the CEO’s office gathering dust. But going through the process of creating a plan will help you

  • Understand your target markets and the competitors in that space
  • Set realistic objectives and agree a direction for your marketing campaigns
  • Ensure that your team understands and buys into what you are planning

Writing a plan is hardly the sexy side of the communications process but depending on where your organisation is in terms of its development, it could be a useful tool. We can help you put one together and create something that is easily understood and communicated to your team.

Unsurprisingly it should generally include:

  • An overview of what you seek to achieve
  • Marketing objectives
  • The competition
  • Target market(s)
  • Activities schedule
  • Evaluation

We can help - and it won't cost you a fortune!